Marketing Strategy INTO ACTION

Get Your Marketing Strategy into Action: A Helpful Checklist from THE Cornish LOCAL

1. Consistent Branding:

• Ensure all platforms use the same name and contact information. This consistency helps build brand recognition and trust across all customer touchpoints.
• Maintain a consistent logo and colour scheme across all marketing materials. Consistency in visual elements makes your brand instantly recognisable, strengthening your brand identity and making your business memorable to potential customers.

2. Optimise Your Google Business Profile:

• Update your business hours, contact information, and services. Ensure your profile is accurate and up-to-date to help customers find you easily and trust the information provided.
• Add high-quality photos and encourage customers to leave reviews. Visual content and positive reviews make your profile more appealing and credible.
• Post updates regularly to engage with your audience. Use this platform to share news, promotions, and events to keep your audience informed and engaged.

3. Social Media Posting Habits:

• Create a posting schedule for Facebook and Instagram. Regularly scheduled posts keep your audience engaged and help you stay top-of-mind.
• Share engaging content, such as behind-the-scenes photos, customer testimonials, and promotions. Varied content types keep your feed interesting and relevant to your followers.
• Use relevant hashtags to increase your reach. Hashtags help you tap into broader conversations and make your posts discoverable to a larger audience.

4. Communication is Key:

• Answer the phone and return calls promptly. Prompt responses demonstrate professionalism and care for your customers.
• Respond to voicemails and messages within 24 hours. Timely replies build trust and show that you value your customers’ time and enquiries.
• Use automated responses to acknowledge enquiries when you’re unavailable. Automation ensures no message goes unanswered and customers feel acknowledged.

5. Email Marketing:

• Build and maintain an email list of your customers. An engaged email list is a valuable asset for sharing updates, promotions, and important news.
• Send regular newsletters with updates, promotions, and valuable content. Consistent communication keeps your audience informed and engaged with your brand.
• Personalise emails to increase engagement. Tailored content resonates more with recipients, making your emails more effective.

6. Website Essentials:

• Ensure your website is mobile-friendly and easy to navigate. A user-friendly site improves visitor experience, leading to higher engagement and conversions.
• Include clear calls-to-action on every page. Direct visitors to take specific actions, such as contacting you or making a purchase, to drive conversions.
• Regularly update your blog with informative articles. Fresh content improves SEO and provides ongoing value to your audience, keeping them engaged and returning for more.

7. Local SEO:

• Use local keywords in your website content. Localised keywords improve your search engine rankings for local searches, helping potential customers find you more easily.
• List your business in local online directories. Directory listings increase your online visibility and credibility.
• Encourage satisfied customers to leave positive reviews. Positive reviews enhance your online reputation and can significantly influence potential customers.

8. Networking:

• Attend local events and business networking meetings. Networking builds relationships and opens new opportunities for collaboration and growth.
• Partner with other local businesses for cross-promotions. Collaborations can expand your reach and customer base through shared audiences.
• Participate in community events to increase visibility. Community involvement enhances your brand’s local presence and fosters goodwill.

Fast-Win Marketing Ideas from THE Cornish LOCAL:

1. Host a Giveaway: Run a social media contest to increase engagement and attract new followers. Exciting giveaways can boost your online presence and attract potential customers quickly.
2. Flash Sales: Offer limited-time discounts to create urgency and boost sales. Flash sales generate immediate interest and drive quick purchases, making them an effective short-term marketing tactic.
3. Customer Referrals: Encourage your customers to refer friends with a referral discount. Referrals can bring in new customers and reward loyal ones, fostering a sense of community and trust.
4. Collaborate with Influencers: Partner with local influencers to reach a wider audience. Influencers can introduce your brand to their followers, increasing your visibility and credibility.
5. Update Signage: Ensure your business signage is clear, visible, and attractive. Good signage draws attention, enhances your business’s kerb appeal, and makes it easy for customers to find you.
6. Promotional Merchandise: Give away branded items like pens or tote bags to increase brand awareness. Merchandise keeps your brand in customers’ minds and can serve as a conversation starter.
7. Live Videos: Host live Q&A sessions or product demonstrations on social media. Live videos create real-time engagement, build trust, and connect you directly with your audience, making your brand more approachable and personable.